Mediclinic: At the Heart of the Game

This project breaks away from traditional healthcare aesthetics to embrace a raw, energetic Collage Art Style. Designed for the high-octane environment of the Rugby 7s, the narrative uses a layered, mixed-media approach to tell the story of an athlete’s recovery.
Instead of sterile, clinical environments, we utilized tactile paper textures, bold typography, and stylized character cut-outs to create a sense of frantic movement and community. By mixing traditional “cut-and-paste” techniques with modern motion graphics, we transformed Mediclinic’s core services—Emergency, X-ray, and Surgery—into a rhythmic, hand-crafted experience. This visual direction captures the grit of the sport while positioning Mediclinic as the playful, energetic support system “at the heart of the game.