Introducing Alinma’s New Brand Experience

Introducing Alinma’s New Brand Experience

Project Goals

01
Translate the New Brand Identity
02
Connect Brand & Saudi Culture
03
Position the Brand for the Future

Project overview

We partnered with Giraffics Studio to produce a brand launch film for Alinma Bank in KSA.
The video introduces Alinma’s renewed identity through motion graphics, combining design, sound, and storytelling.
We translated the brand into a visual journey.
Each scene connects Alinma’s values to elements drawn from Saudi culture, landscape, and future ambition.
The result is a clear, modern narrative.
It positions Alinma as a forward-looking bank rooted in local identity.

Introducing Alinma’s New Brand Experience
Introducing Alinma’s New Brand Experience
Introducing Alinma’s New Brand Experience
Introducing Alinma’s New Brand Experience

Credits

Agency
Giraffics

MGFX Studio
Gusto Agency

Sound effects
Mohamed Khaled

Design & Animation
Mahmoud Fawzy Hassan Magdy

1000 Voices of Governance
Previous Project

1000 Voices of Governance

animation, Graphic Design, Motion Graphics

Mediclinic: At the Heart of the Game
Next Project

Mediclinic: At the Heart of the Game

animation, Graphic Design, Motion Graphics

Hello

Request a quote

Ready to tell your story in a whole new way? Gusto’s motion graphics will captivate your audience. Get
started today!